Finca El Cedro is owned & farmed by Rocel Romero Rafael. He & his wife Maria Nelly Chapia Cotrina work on the farm. Rocel was always interested in agriculture and is very proud to be a coffee producer. He is an environmentalist and is very passionate about conserving the indigenous forestry. He travelled to Columbia to learn about new techniques and represents the forestry committee in the Santa Rosa district in the Jaén provice of Cajamarca.